The Value of Networking
Nov 23, 2009 Sales Tax
We are all somewhat familiar with social networking. The Internet has allowed us to network with other people through some very popular sites. Most of us probably are a part of either Facebook, MySpace, LinkedIn or one of many other social networking sites. With the Internet and technology today, we tend to lose sight of how important face-to-face networking is. In person networking has always had positive results when it comes to generating new customers, friends and business opportunities.
Understanding that networking groups on a face to face basis are critical for opportunity, more and more businesses, independent contractors are coming together. Business and Networking International, the Chamber of Commerce, Toastmasters, and the American Legion are just a few of the organized networking groups located all over the world. This will in fact increase your potential and provide you with a chance to share your experience with a group of untapped prospects.
Keep in mind, you can always form your own networking group. You can organize specific dates, times and locations convenient for everyone. Be sure to invite a variety of knowledge and experience that are all related in some way shape or form. You have total control of the size of attendees and the likeminded professionals that will be meeting.
Either option provides an opportunity to meet people and share ideas with folks who have the same goal in mind. Let’s face it; we all want more prospects, clients, customers or buyers. No matter what you have to offer, someone else needs what you have and the success of any business starts with getting in front of more people.
Be sure you bring several business cards. Give at least two business cards to everyone you meet. You will want to envision this person giving your card to one of their friends or colleagues as well.
Most networking groups will start off by allowing you to introduce yourself. Take about two minutes to “tout” yourself, your product and your services. You will be in the “spotlight” for a brief moment, so make the best of it. Practice and rehearse what you will say when called upon. This will be your moment to put forth your best impression.
Prior to joining or starting your own networking group, do your homework. If you are joining a new group, ask what types of businesses attend and the number of people attending. If you are starting your own group, be sure you include of variety of professions that you think will be beneficial to everyone. It could definitely be more advantageous the more variety of knowledge and experience you have. Ask yourself how their fields of expertise and yours could enhance everyone’s business.
Social or group networking, a fantastic and inexpensive way to meet new people. If organized correctly, it will take a minimal amount of your time and increase your productivity in business. And think of it this way, the worst case scenario is you make a few friends.
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